Digital Ascendant NY, May 10-11

Attending this event?

Digital Ascendant NY, May 10-11

Join us back in NYC for our 2-day semi-annual Digital Ascendant gathering of prominent, progressive marketers.
The mission: advancing the professional development of exceptional leaders.
Candid. Raw. Authentic. Off-the-record.

8:30am EDT

Private 1:1 Executive Coaching Madison Registration + Networking Breakfast Madison

9:30am EDT

Welcome MadisonSusan MacDermid

10:00am EDT

Opening Keynote: Reimagining Consumer Experiences Across a Global Entertainment Portfolio MadisonGail Tifford • Pam Kaufman

10:45am EDT

Networking Break Madison Private 1:1 Executive Coaching Madison

11:15am EDT

Extraordinary CMOs Leading Transformation + Growth MadisonJanet Balis

12:00pm EDT

Learning from the Frontlines: Decentralized vs Centralized Marketing Structures MadisonDane Hulquist

12:30pm EDT

Networking Lunch Madison

2:00pm EDT

Buyer’s Brief: Experts Weigh in on Media Buying 2023 + Beyond MadisonDan Ackerman • Cezanne Huq • Jenny Zirinsky • Shiv Singh • The Trade Desk

2:45pm EDT

How Content + Creative + Insights Support Changing Consumer Needs MadisonNativo

3:15pm EDT

Networking Break Madison Private 1:1 Executive Coaching Madison

3:45pm EDT

Ascendant Newsflash: What’s Hot, What’s Not? MadisonBrad Berens

4:15pm EDT

Member Success Story: Converging Audiences Across CTV + TV + Digital for Real Video ROI MadisonChris Feo • Experian

4:45pm EDT

Closing Keynote: Reaching Communities with Meaningful Content + Experiences MadisonCheryl Guerin • Jay Altschuler

5:30pm EDT

Digital Ascendant Community Mixer Madison

6:45pm EDT

Private Digital Ascendant Community Dinner BLACKBARN Restaurant

8:30am EDT

Private 1:1 Executive Coaching Madison Registration + Networking Breakfast Madison

9:30am EDT

Opening Remarks MadisonSusan MacDermid

9:45am EDT

Opening Keynote: Everything is Changing – So Now What? (Pt 2) MadisonLibby Rodney • John Gerzema

10:30am EDT

Winning Strategies that Connect Omnichannel Customer Experiences MadisonJason Baadsgaard • Zeta Global

11:00am EDT

Networking Break Madison Private 1:1 Executive Coaching Madison

11:30am EDT

Member Soapbox: Plugging into the Metaverse MadisonBillie Goldman • Lisa Peyton

11:45am EDT

Member Soapbox: Industry Updates You Need to Know

12:15pm EDT

Member Success Story: Tools That Make Your Marketing $$ Work Harder Madison

12:45pm EDT

Networking Lunch Madison

1:45pm EDT

New Opportunities in Generative AI + the Creator Economy MadisonRudina Seseri • Alan Schulman

2:15pm EDT

Member Success Story: Frictionless Experiences Driving Brand Love MadisonMike Griffin • Rokt

2:45pm EDT

Networking Break Madison Private 1:1 Executive Coaching Madison

3:15pm EDT

Growth Marketing Leader Hacks: Experiences Matter MadisonClayton Ruebensaal • Pree Rao

3:45pm EDT

Closing Keynote: New Direction + New Investments = Incredible New Experiences Madison

4:30pm EDT

Private Digital Ascendant Council Meeting Madison